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The Duality of ORANJE​​​​​​​

(Tension)ORANGE has become known as a ‘fun’ color in football—bright, friendly, and easy on the eye. It’s often seen as unthreatening, a color that doesn’t strike fear on the field. (Truth)ORANJE This team is rewriting that perception.

ORANJE is no longer just a color—it’s a weapon.
@oranjeleeuwinnen #NikeFootball

Oranje Fatalis

To celebrate the Netherlands women’s team ahead of the Euros, we worked with Nike to revise one of the nation’s most iconic symbols. Created in collaboration with Dutch silk flower specialists Bloom & Wolf. The thorned tulips will be taking over flower stalls across Amsterdam* in the lead-up to match days, available exclusively to fans wanting to show their support.

 Production @division.global Photographers @almadericou_manonengel EP @hugorgmarcel​​​​​​​ Line Producer @juliawestcoste Retouching @inkretouch Sports Choreography @b.ohdan @sethdakin Creative Agency @wkamsterdam Creative Directors @zeyneporbay @evgeny_primachenko Associate CD @thechrisbox @steviestevenson Art Director @tombirdistheword Designer @shen_hou_ Account Director @hannahheidar Account Manager @isaacthevirgo Executive Producer @kelkhouani Studio & Print Producer Chris Benson Art Buyer @mimigray.jpg Producer @summersssalt